The Covid-19 pandemic has had tremendous and swift effects on culture. The global lockdown and travel bans have upended assumptions about local cultures and our family interactions. Generally, cultural change happens over a long period in response to an accumulation of multiple small encouragements and the occasional epiphany. In 2021, however, cultures had to adjust to operating during a pandemic and adapt to changes they wanted to retain and counteract. In this paper, we first unpack the intricacies related to the creation of a hybrid Argentine identity centered on drinking mate. Second, we investigate the change in the culture of drinking mate devoid of the core communal sharing - necessitated by Corona spread - to an unshared drink. Using qualitative methodology, we interviewed urban Argentines and gauchos. We investigated their adaptation and formation of the new emerging culture of drinking mate by themselves; instead of sharing it communally. We discuss the change in the culture of drinking mate and what it means personally and collectively for Argentines to forsake their communal mate for which they are memorably known. Implications for aspects related to acculturation and adaptation are discussed.
Thombre, A. & Lobos, A. (2021). Hybrid identity, adaptation, acculturation and much more : Argentine mate drinking culture in Covid times. International Review of Business and Applied Sciences,3, (3),p.85-103
Thombre, Avinash, Lobos, Ariel. 2021. "Hybrid identity, adaptation, acculturation and much more : Argentine mate drinking culture in Covid times". International Review of Business and Applied Sciences 3, no.3:85-103.
Recuperado de http://ri.agro.uba.ar/greenstone3/library/collection/arti/document/2022thombre